Helping Men Learn The Art of Elegance
We are an etiquette and image consultancy that teaches confidence, etiquette, and style for men - a compendium of free resources and private services to transform men into gentlemen.
J O U R N A L
Latest Articles
Stay up to date with our style guides, visits and etiquette insights.
We make you confident for the bar and boardroom.
Have you ever wished you sounded better when speaking? Have you missed out on a romantic opportunity because you didn't know how to set up a second date? You're not alone. Join our free weekly newsletter to start your journey to being a gentleman.
W H A T W E D O
Consulting & Services
As well as a first-rate journal devoted to timeless elegance, sophisticated values fitting for gentlemen, and classic menswear style guides, John-Paul provides a select few services for individuals, groups, and brands alike.
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Menswear Style Consulting
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Private Etiquette Classes
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Creative Direction
HOW IT WORKS
READ
Explore our evergreen stories and guides dedicated to the education of good manners, correct etiquette, and classic menswear. Learn from the unique insights for the proper gentleman’s life.
TRANSFORM
Need etiquette and style coaching designed for modern gentlemen? Trying to build a sartorial wardrobe or brush up on your dining etiquette skills? Become a private client with our expert-led private coaching.
PARTNER
Want to create innovative content and digital experiences? Work in partnership with our creative direction services that will drive engagement for your audience.
Bespoke Denim Shirt with Cad & The Dandy
Why clients choose John-Paul
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John-Paul was clearly prepared and knowledgeable about the subject matter, and he kept me engaged throughout the entire class. The class taught me that there were many areas where I needed to improve.
Alessandro Coltro
Creative Director, Gents Cafe -
The masterclass with Mr Stuthridge helped clarify some of the nuances of making introductions that tend to slip. It comfortably covered some of the key areas of etiquette that even someone like me that resides in the Caribbean can use.
Christopher Crossley
VP Business Development, Dream Flights International -
John-Paul gave a fantastic breakdown of some key areas within Social Etiquette. Really helps clarify some of those intricacies you may, or may not know.
David Darke
Operations Director, Atomic Smash
Unlocking your inner gentleman to navigate the modern world
We believe that every man has the potential to become a modern-day gentleman, possessing and practising timeless values of good manners, elegance, respect for themselves, and setting an example to others.
Put elegance at the heart of your life
Imagine walking into any situation or conversation, perhaps on a date or a big work event, and you make powerful first impressions one after the other because of your smooth and interesting conversation, you look elegant, and you sound confident.
Radiate charm and sophistication with the right image
As men, we want to feel confident, elegant, and masculine. I believe looking your best and dressing well is one of the fastest and best routes to inspire powerful inner change, making you a magnet of charm.
![“We can’t have a future without the past. There has to be a sense of timelessness, a living tradition that helps to maintain [that] sense of identity and belonging.”
— Charles III
#HappyBirthday](https://images.squarespace-cdn.com/content/v1/63fddda0c77a0c7d8a0666f5/1731601592771-IN4TM07CD1OH65WWSCUW/image-asset.jpeg)
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