What began in many Reddit threads years ago has become a dominant corner on all social media causing men to worry whether they are one or not. Having been a shy boy who still learns more every year, this list may be the ultimate masculine metric to go by.

Judgements are not just statements of personal preference, they’re an expression of some innate sense that one thing is genuinely better than another. Rather than you not being the person to judge, the new conventional wisdom ought to be: who are you not to judge?

Special occasions rarely come around – otherwise, they wouldn’t be special. It is the rarity of these occasions that makes us cherish them, but also what should inspire us to make more of them.

Here is how you can get your Don Johnson on and learn to master the ever-trending Miami Vice style aesthetic this spring and summer.

Effective communication isn’t a talent. It’s a skill. We’ve distilled it down to seven tried and tested methods so that you too can beat the networking nerves and work the room in full confidence.

A brief guide on what makes collars on shirts so uncomfortable, what you can do to fix it, and why this superfine flannel shirt from Berkeley Company has been the answer for me.

Making the first move is no less trepidatious online than it is offline. Will this be love at first like? There's only one way to find out with this etiquette guide on how gentlemen can ask women out on social media non-creepily.

Choosing your signature cocktail has a long journey, from the first time you select it to crafting it at home with your friends.

The key to successful dating or breaking bread with friends beyond simply charisma and conviviality is a good working knowledge of dining customs. Ensuring the utmost charm at the table requires knowledge of some etiquette fundamentals – here they are.

The greatest menswear show on earth or the mere gathering of men purely for show? John-Paul reflects on his first-ever Pitti Uomo experience.

The most inimitable kind of drape one can have in one’s suit today. From Fred Astaire to the Duke of Windsor - they’ve all had one, but what is it?

The ultimate contrasting colour combination for timeless masculine elegance.

A look at some of my favourite smokes this year as well as the best cigar memory to call upon in the future.

A brief letter from John-Paul and his warm wishes to you at the end of this year.

Is there hope for The Prince of Wales to inherit some style wisdom from The King?

Discover some sartorial splendour, elegant home finds, and self-care essentials to make his and your season full of stylish merriment and joy.

The Lover? The Warrior? The Reformer? How can we not give a mention to the man who, despite not being called ‘the Great’, gave his name to an entire era?

Do they even know what they want? What makes a great gift versus a bad one? Is cash acceptable? John-Paul answers the most common etiquette questions so that you may pick the perfect gift this Christmas.

A quick whistle-stop tour around John-Paul’s usual scenic sartorial route on a short shopping trip in Mayfair, this time captured 4K.

Why read what is beautiful? Well, why believe what is true? Why do what is good? The person who asks these questions has missed the fundamental point.